Publications
Publications
A record of external bylines, interviews, and On Repute essays. Earlier work published under Shrita Sterlin.
Published Elsewhere
PR Daily · August 2026
The credibility debt organizations accumulate before a crisisThe Washington Post · October 2012
Opinion: Keep political views to yourself at workThe Washington Post · September 2012
Small business lessons pulled from Romney’s ‘47 percent’ fiascoPR Daily · September 2012
How to create an annual report that people will actually readThe Washington Post · July 2012
Commentary: Giving to get aheadThe Washington Post · July 2012
Opinion: Health-care law helps small businesses be socially responsibleThe Washington Post · June 2012
Business advice: Lessons in social responsibility from the Adidas ‘shackle shoe’PR Daily · May 2012
7 reasons political campaigns should embrace PinterestThe Washington Post · May 2012
P.R. job prospects improve in 2012The Washington Post · May 2012
Chuck Brown offers branding lessons for business peopleInterviews and Commentary
PR Daily · September 2026 · Quoted
‘The problem is the execution’: The role of comms in the data center controversyPR Daily · September 2026 · Interview
The perfect message won’t fix a bad decisionOn Repute
On Repute · SEPTEMBER 2026
Reputation Is a Governance QuestionOn Repute · SEPTEMBER 2026
Invest Fest Can Change Its Strategy. It Cannot Rewrite Its Record.On Repute · AUGUST 2026
The Ledger You Cannot ReadOn Repute · AUGUST 2026
Every Promise Creates Its Own TestOn Repute · AUGUST 2026
What Exactly Do You Think Is Going to Happen?On Repute · JULY 2026
Reputation Is Made of Memory
Shrita Hernandez