Shrita HernandezOn Repute
On Repute
Essays, episodes, and work published elsewhere.
On Repute is Shrita’s independent platform on how institutions and their leaders earn, carry, and protect reputation. The essays and episodes draw on 25 years inside national research, cultural, and policy institutions, and on doctoral research into how organizations adapt their brands under AI disruption.
THE THESIS
Reputation is assigned, not designed.Institutions write the claim.Stakeholders keep the record.
LATEST · OCTOBER 2026
No Shade to You Guys
Da’Vinchi will probably keep his career. What he gave away in one conversation was the goodwill of the people whose stories built it.
The institution is always receiving. Whether it recognizes what it receives as knowledge is another matter.
More Essays
SEPTEMBER 2026
What Does “We Will Do Better” Mean?
Converse’s apology is a starting point. The harder work is building better judgment into future campaigns, long after the pressure passes.
SEPTEMBER 2026
Reputation Is a Governance Question
A decision arrives at the board as strategy and returns as reputation. Governance begins with the arrival.
Published Elsewhere
The Washington Post
Commentary: Giving to get aheadEarlier work published under Shrita Sterlin.
View PublicationsThe Podcast
Solo episodes are presented by a digital avatar created from Shrita's photograph and speaking in her recorded voice. The insights, writing, and experience behind every episode are hers.
On Repute is a podcast about reputation: how organizations build, protect, lose, and rebuild brand trust, credibility, and market position. Through cases, patterns, and executive decisions, the show examines what strengthens an organization's standing, what erodes it, and what meaningful transformation requires. Each episode takes one reputational challenge and traces the choices, signals, and experiences that shaped the outcome, usually in about ten minutes.
Shrita Hernandez hosts On Repute. She brings twenty-five years of communications leadership across public policy, cultural, and mission-driven institutions, with experience advising chief executives and boards on reputation, brand, risk, and organizational positioning. The writing behind the show lives at onrepute.com. The visual edition is on YouTube.
EXPERTISE