Shrita HernandezTEACHING
Teaching and facilitation for the leaders institutions turn to under pressure.
Shrita designs and leads learning experiences that help leaders communicate clearly, prepare for reputational risk, and make consequential decisions with confidence. Across her career she has taught nonprofit executives, communications professionals, institutional leaders, and adult learners through university courses, workshops, executive briefings, conference sessions, and facilitated leadership discussions.
AREAS OF FOCUS
Reputation risk and crisis readiness
Preparing leaders and organizations to recognize emerging risk, make sound decisions under pressure, establish response protocols, and communicate credibly during moments of scrutiny.
Executive communications and message discipline
Helping leaders articulate consequential decisions, prepare for difficult questions, and communicate with clarity across internal and external audiences.
Strategic communications for mission-driven organizations
Connecting mission, communications strategy, audience insight, and institutional priorities to improve influence, engagement, and public impact.
Research translation and public impact
Helping researchers, policy experts, and institutional leaders communicate complex ideas in ways that remain accurate, accessible, and useful to influential audiences.
AN APPLIED APPROACH
Sessions are practical, participatory, and grounded in the real decisions leaders and institutions face. Shrita combines strategic frameworks, institutional examples, facilitated discussion, and applied exercises so participants leave with more than information: clearer judgment, shared language, and tools they can use.
Clearer judgment. Shared language. Practical tools.
UPCOMING
NOVEMBER 12, 2026
Societal Unrest Continues: Keeping Both Your Customers and Your Employees Engaged
Ragan Future of Communications Conference · Austin, Texas
How organizations hold employee and public confidence when instability outpaces the response plan.
View the conference programRead the PR Daily interviewSELECTED EXPERIENCE
Urban Institute
Designed and led learning sessions for practice area leaders, division leaders, and communications professionals on reputational risk, crisis readiness, message discipline, politically sensitive communications, and increasing the public impact of research. She also built the institute's crisis communications manual and training program.
Smithsonian National Museum of African American History and Culture
Developed the museum's crisis communications manual and training program, preparing leaders and staff to respond to reputational threats, public controversy, and rapidly evolving media attention.
Congressional Black Caucus Foundation
Built the foundation's crisis communications manual and training program, preparing leaders and staff to anticipate reputational risk and respond to public scrutiny.
Center for Nonprofit Advancement
Served as faculty, teaching nonprofit marketing and communications strategy for professionals working with limited resources.
Maryland Association of Nonprofit Organizations
Taught nonprofit leaders and communications professionals practical approaches to publicity, social media, and organizational visibility.
Center for Nonprofit Success
Taught How to Measure PR and Public Information Campaigns, connecting communications activity to broader organizational goals.
She has also taught and presented for Florida International University in Washington, at women's leadership conferences, and, early in her career, as an English instructor for Buffalo State College's Teacher Aide Academy, teaching English and writing to adult learners serving the Buffalo Public Schools.
Good judgment can be taught.
Strong institutional communication depends on more than a well-written statement. It requires leaders who can recognize risk, exercise judgment, align around consequential decisions, and communicate with credibility. For workshops, executive briefings, facilitated sessions, university teaching, and conference inquiries, contact Shrita.
Contact Shrita